You might think wine tourism is just about sipping Pinot in a pretty setting. But behind every luxury tasting tour is a powerful engine of economic growth. In the Southern Highlands, wine tourism doesn’t just pour a glass - it pours opportunity into the hands of small-scale producers, local creatives, and hospitality teams. From boosting direct-to-consumer wine sales to creating year-round jobs and fuelling the local knowledge economy, each curated tour is a catalyst for community vitality. It’s not just wine, it’s regional prosperity, served one tasting at a time.

Think you know wine? You might be surprised! Over the years, many so-called "wine rules" have become widely accepted, even though they’re based more on tradition than fact. From the belief that all wine gets better with age to the idea that red wine should never be chilled, these myths can hold you back from truly enjoying wine the way you like it.

At Tasting Tours Co., we believe wine should be approachable, fun, and tailored to your taste—not dictated by outdated rules. In this post, we’re setting the record straight on seven of the most common wine myths, so you can sip, savour, and enjoy wine with confidence.

Ready to break free from the myths and discover wine your way? Read on!